How to choose the best Mobile App Technology for Development?



The need of a mobile application for your own business comes especially when you are going to put your business on the online mobile platform or if you have some creative idea to enhance your business. It’s not always obvious which application platform is best for your business. As we all have noticed that not all mobile application are developed equally. Choosing the right development platform to release your app can be a key to your business’s success or failure. Each platform comes with its own specialties, benefits, and limitation.

There are some questions that might have led you here- should you think about native mobile applications or cross-platform solutions? Is it worth to invest in Blackberry and Windows applications these days? Is it better to consider iOS and Android applications? If so, then you are at the right place. Let’s check some tips and detailed information about how to choose the best development platform. In this article, we are going to analyze and identify the advantage of most popular and powerful approaches: native iOS and Android and HTML based cross platform development.

Choosing from among the various competing platform needs a clear and valid evaluation of target customer for your specific mobile app, the technical strengths, and dimness of each platform and a review of the long-term benefits of the platform.

Who is your Target Audience?

One of the most important factors when it comes to choosing your mobile app platform is undoubtedly your target audience. For this, you need to do some research and create your customer profile. Keep in mind their geographic location while choosing your customers as it may be crucial for you. It would not be wrong to say that Android and iOS capture the largest audience while other platforms such as Windows and Blackberry and others have a small share of users. Demographic information of users for each platform can help you determine which is most appropriate to start your app development.

mobile app technologies

What Technical Features do you want?

If you want to develop a complicated application that provides the specific functionality you should consider the various platforms to determine which the best solution for your business is. You must know what each platform can offer and what it is likely to deliver in upcoming days may help you prepare for the future as well.

User behavior

It varies depending on operating system and location. If you develop a free app without any monetization, then it may be insignificant for you to know where users are inclined to buy apps and make in-app purchases. The iOS users prefer to spend money on an application while Android users prefer to use free apps and they are not willing to buy anything from Google Play Store or make any in-app purchases.


Consider necessary features as well as user experience and compare them with the capabilities of a certain platform. If you would like to create a custom application with the native look and appearance, you should go with iOS, Android, and WP. Native apps always make better execution and give you the best result. When it comes to usability and dominance they are high quality in the overall experience.

If you follow the “run-once-run-everywhere” strategy, consider a cross-platform development for your business. But make sure that not all of the features, which could be easily executed in a native way, are supported by cross-platform solutions.

Fiscal Factor

Financial factor is the most important factor to consider when it comes to developing a mobile app. It is of paramount importance to find out in advance, how much the mobile app development is going to cost you. It will help you to decide whether it is worth the investment or not. The applications which cost less, in the beginning, can later be extremely expensive. In current market scenario, there are numerous mobile application development companies that deliver high-quality app development service.

Stable and established platform

This is another important aspect that you should consider while building your app. There has been a noteworthy rise in the app development in the mobile industry. With a large no of applications being developed each passing day, it is essential to find out whether the platform is there to stay. Therefore, consider the long term output for choosing a specific mobile application platform.
There are some popular types of mobile app

Native Apps

As its name shows, the Native app is explicitly developed for a particular platform. It is either typically installed via an Apple Store and Google Play Store. These applications are extremely powerful, fast and reliable. Whenever you think about app development, Native app definitely will cross your mind due to its user-friendly behavior. The primary benefit of the Native app is that it optimizes the user experience. The application will work more effectively since it has been designed specifically for that platform. The only disadvantage is, when you want to launch your app on more than one platform you can’t, then the whole code has to be changed. For example for iOS platform, the code is written in Objective-C language which is a little bit difficult than others. For Android platform language is more common that is Java.

Web Apps

On the other hand, Web apps are not actually a mobile app, they fare websites made responsively for mobiles. There are three types of web apps: traditional, adaptive, and responsive. Traditional web apps comprise any website while Responsive website changes the resolution according to the screen size. In contrast, Adaptive web apps do not modify its design and display the same layout but tend to alter it to fit the multiple screen sizes.

Hybrid Apps

hybrid mobile app

Hybrid App is the combo of native app and web apps. A hybrid app can be installed from the play store and/or Apple Store and can be accessed on any platform but make sure one thing it should be run through a web browser. The language used by Hybrid apps is HTML 5, CSS, and JavaScript, therefore, it is easy to develop and cost effective. Hybrid app development also allows cross-platform app development. Some hybrid apps example is Facebook, LinkedIn etc.


So, there are various mobile technology and platform, it just depends on the target you are going to focus and the functionality to empower your application. If you want to develop an application that maintains a large amount of functionality or information, you need to choose a Native platform. If the app speed is not important and you want to provide some information only then absolutely you should come up with the Hybrid application.
I hope, now you have a clear idea in your mind as to what kind of technology you need and what kind of app you want to develop.