Building a brand is a process. You want to take your time with it. You want to sit back and invest in creating an image that people want to perceive as a brand. You can call yourself a brand all you want but are you really one unless people know you by your name?
Here is how you can build a brand from scratch:
Tip no. 1
The first thing you want to do is to know what your brand stands for. We know a lot of businesses but a brand is only an abstract reflection of that business. If you are a cruelty- free cosmetics store, those are the values that you stand for. If you are an online laundry service, may be you stand to save people time. Before going into investing any time and money into creating a brand, you want to take out the time to first decide what your brand should stand for.
Tip no. 2
The next thing you want to do is to study your competition and your market. Before you think of launching in the market, you want to know your audience. Is your audience men or women? Are they older or younger? Are they kids? Do they study or work? What sorts of interests they show? This is all valuable information that you will need to make sure that you are creating a brand that aligns with the interests of people you are trying to sell to. Likewise, you want to know who your competition is and how they portray themselves as a brand. Knowing the strengths and weaknesses of your competition will help you in creating an even better one.
Tip no. 3
You want to know the voice of your brand. Is your brand humorous? Are you a serious company? Do you make jokes occasionally? Knowing your tone will make sure that you maintain consistency throughout your marketing. That is one of the ways to create a brand. Consistency is super important. Likewise, it is important that you are able to know the personality of your brand so that you are able to maintain that consistency.
Tip no. 4
Now you want to invest in your brand. And when we say that, we don’t just mean that you should invest in your brand financially. Yes, that is a huge part of it but investing is not limited to money. You should go ahead and invest in creating an image that aligns with the overall brand personality that you have in mind. If you are a kid’s brand, your campaigns should reflect that.
SOCIAL MEDIA MARKETING
Internet marketing is huge. And social media marketing is one of the best channels of marketing. This is because out of all the internet marketing channels, social media is where everyone is. You have got your search engine optimization but your audience might not be on Google. But social media, it is available for everyone. Here is how to do social media marketing in 2019.
Focus on branding
Social media is a platform that you can utilize in a number of ways. It is simply a marketing channel. You can use it to leverage sales, achieve branding goals and what not. But in 2019, what you need today more than ever is branding on social media. Majority of your audience is on social media. You want to be able to create content that speaks for your business. Pick a color scheme. This should help create an image of your brand in your audience’s mind.
Likewise, you want to focus on templating. You need a content strategy. Every post should align with the other and that is the whole point. When someone comes to your social media, they would scroll through your account. They should be able to tell that all the posts are by one brand. That is the whole deal.
Consistency is important
With social media, consistency is super important. Back in the days, there was a time when you would share a post on social media and everyone who has liked your page will be able to view your post. However, times have changed. Facebook has changed its algorithm. Now only people who are constantly interacting with your content will be able to view your posts in the future.
Like mentioned before, you will need a content strategy. Building on that, create a content planner. Use online paraphrasing tool to paraphrase articles. Check plagiarism and remove duplicate content if necessary.
Make sure you know exactly how many posts you will be sharing each month. Likewise, you should be able to tell why you are sharing a certain kind of post. Every post should have a purpose. And that is exactly what content strategy is there for.
Connect with your audience
With social media, it is your chance to get casual. This is your opportunity to connect with your audience. But how do you do that? You should do that by talking with your audience. If they are leaving a comment on your post, reply them. If they leave a positive review for your business, thank them. If they leave a negative review for your business, try to solve their problem.
Another cool thing you can do to encourage engagement on your social media is to not just respond to comments but respond to comments with further questions. This will encourage further conversation.
Remember that social media is getting very competitive today. If you are using social media for personal use, this does not mean that you can do social media marketing as well. Yes, you can learn social media marketing. However, what you need to do is to make sure that are consulting with professionals as well.